Storytelling takes many forms today. In the corporate world, it can bring your brand to life. It can connect employees across a common cause. It can help you demonstrate the value you add for priority publics and stakeholders. And, it can reach thousands or more, depending on how, when and where you share it

These videos share flavor on some of the storytelling I have done for brands over the years, and they also share a few tips that I hope you find useful. Take a look!

 

B2C Public Relations Experience

I have been working in PR and Corporate Communications for over 20 years. In that time, I have supported a number of B2C programs and campaigns and served in roles to represent the brands I worked for, both in good times and bad. These snapshots share the flavor of a few of them.

 

Visual Storytelling

Storytelling today takes many forms. If you’re not sharing visuals to help bring them to life, you’re missing opportunities to connect with your priority publics in meaningful and memorable ways. The eight questions in this short video can help you spot check yours.

 

Working with the Media

Sometimes telling your story means connecting with reporters, editors or producers to encourage them to share it. This video pokes a little fun at the media relations vein of public relations with a twist for Halloween…

The monsters I describe are all in good fun, but it’s serious business when a member of the media is working on a story with you. These tips can help you check yourself when you pitch stories — or handle reactive media relations — with those who may create and share them with their readers, viewers or listeners.

 

Is it Time to Blog?

To blog or not to blog? If you have pondered this question, you’re absolutely not alone.

According to Mediakix, the total number of blogs on Tumblr, Squarespace, and WordPress alone equaled over 440 million by 2017. And, today, WordPress reports over 409 million people view more than 21.9 billion blog pages and users produce about 74.7 million new posts and 57.3 million new comments each month.

No matter why you may be interested in blogging, if you haven’t launched or managed one, the questions in this video may help you decide if the time is right for you to make the idea a reality.

 

Are Your Media Pitches Treats or Trash?

Media relations professionals plan for the holiday season every year. Those of us who stay focused on adding value — and building relationships — are more likely to find success for the bands we support, the media we serve and the people who read, watch or hear their stories. See the full post here, or enjoy the parallels I’m drawing between a few pitch realities and holiday “treats” in this video.

 

Are You Embracing Brand Journalism?

Not every brand story or development warrants a news media pitch. And, not every solution you offer will stay in the minds of your priority publics without thoughtful, engaging storytelling that brings it to life. This is the intersection where brand journalism lives and breathes. Dive into the details I’m sharing in this video via my blog post about it.

 

Check back here soon for more tips and highlights that feature storytelling for brands!